How should companies guide idea generation?

Idea generation is the lifeblood of innovation within organizations. To foster a culture of creativity and drive continuous improvement, companies need to provide guidance and support for idea generation. In this blog, we will explore effective strategies and best practices on how companies should guide idea generation to harness the full potential of their employees' creativity.

Define Clear Objectives

Begin by setting clear objectives for idea generation. What specific challenges or opportunities should the ideas address? Ensure alignment with the company's overall goals and vision.

Communicate the Importance

Make it clear to employees that their ideas are not only welcome but essential for the company's growth and success. Effective communication fosters buy-in and engagement.

Provide Training and Resources

Offer training on creative thinking techniques and idea generation processes. Provide access to resources, such as idea management software or tools, to facilitate the idea generation process.

Diverse Participation

Encourage a diverse range of employees to participate in idea generation. Different perspectives and backgrounds can lead to more innovative solutions.

Create a Safe Space

Foster a culture where employees feel safe sharing their ideas without fear of criticism or judgment. Encourage open dialogue and active listening.

Set Up Idea Generation Platforms

Implement digital platforms or physical suggestion boxes where employees can submit their ideas. Ensure these platforms are easily accessible and user-friendly.

Feedback Mechanisms

Establish feedback mechanisms to acknowledge idea submissions and provide updates on their status. Transparency in the evaluation process builds trust.

Idea Evaluation Criteria

Define clear criteria for evaluating ideas. What makes an idea valuable? Consider factors like feasibility, impact, alignment with goals, and potential for implementation.

Cross-Functional Teams

Form cross-functional teams responsible for reviewing and evaluating ideas. This ensures a holistic perspective and diverse expertise in the evaluation process.

Recognition and Rewards

Implement a recognition system that acknowledges and rewards employees for their valuable ideas. Recognitions can be both financial and non-financial, such as public acknowledgment or career development opportunities.

Idea Incubation

Provide dedicated time or resources for idea incubation and development. Some ideas may require further exploration before they can be fully realized.

Iterate and Learn

Continuously assess the effectiveness of your idea generation process. Learn from successes and failures, and refine your approach based on feedback and outcomes.

Leadership Involvement

Encourage leaders and managers to actively participate in idea generation and support the process. Their involvement sets a positive example for employees.

Celebrate Innovation

Celebrate successful idea implementations within the organization. Share success stories to inspire and motivate employees to contribute their ideas.

Scale Ideas

Identify ideas that have the potential for significant impact and scalability. These ideas can become strategic initiatives for the organization's growth.


Guiding idea generation is a strategic imperative for companies seeking to stay competitive and innovative in today's rapidly changing landscape. By creating an environment that encourages and supports idea generation, organizations can tap into the collective creativity of their workforce and drive continuous improvement. The key is to provide clear objectives, effective communication, resources, recognition, and an inclusive, safe space where employees can contribute their ideas and shape the future of the company.

If you're looking to implement a mobile tool for idea generation, we've got you covered. Falcony | Ideas is easy-to-use, fast to set up, has customisable workflows, vast integration possibilities and more. Contact us for more information.

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